Goals / Overview:

• Upgrade and set Warby’s website on the right track for the future of Shopify themes and ecommerce updates on the platform.
• Improve customer journey and product display.
• Increase AOV and recurring revenue.
• Increase ease of use for day to day updates and customizations by non-technical Warby team members.

Scope:

• Determine Warby-specific features and what new features to incorporate
• Evaluate apps to keep, remove or add
• Redesign homepage, collection, product pages with new features and improved customer flow
• Collection page:add more than 1 product at a time. Have it look cleaner and more informative. Have it not be used as the product page.
• Homepage: purchase and get informed right from the start.
• Redesign and fix development issues from the product page. Use the product page instead of the collection page to show detailed product information
• Upgrade and transfer Warby’s custom theme to an online store 2.0 theme.
• Incorporate metafields from SuperFields app directly into the Shopify backend and theme
• Custom code new features and unique branding
• Update content on locations, our story, FAQ
• Inspiration: Everlane, TRUBARS, Madhappy, Barbara Stern
• Setup apps:
• Subscriptions - Recharge